Google wants to rank websites based on facts not links

Posted: March 3, 2015 by gamegetterII in Police state USSA
Tags: , , ,

The trustworthiness of a web page might help it rise up Google’s rankings if the search giant starts to measure quality by facts, not just links

THE internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free “news” stories spread like wildfire. Google has devised a fix – rank websites according to their truthfulness.

Google’s search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today, but the downside is that websites full of misinformation can rise up the rankings, if enough people link to them.

A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. “A source that has few false facts is considered to be trustworthy,” says the team ( The score they compute for each page is its Knowledge-Based Trust score.

The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings.

There are already lots of apps that try to help internet users unearth the truth. LazyTruth is a browser extension that skims inboxes to weed out the fake or hoax emails that do the rounds. Emergent, a project from the Tow Center for Digital Journalism at Columbia University, New York, pulls in rumours from trashy sites, then verifies or rebuts them by cross-referencing to other sources.

LazyTruth developer Matt Stempeck, now the director of civic media at Microsoft New York, wants to develop software that exports the knowledge found in fact-checking services such as Snopes, PolitiFact and so that everyone has easy access to them. He says tools like LazyTruth are useful online, but challenging the erroneous beliefs underpinning that information is harder. “How do you correct people’s misconceptions? People get very defensive,” Stempeck says. “If they’re searching for the answer on Google they might be in a much more receptive state.”

This article appeared in print under the headline “Nothing but the truth”

 The biggest problem with this idea is the use of Politifact,Snopes,and Fact three are politically biased sites-don’t believe me-look up gun control-then show me a single pro-gun “fact” from any of the three “sources of truth”. Or look up climate change,and try to find a single dissenting article that is the truth-called the truth. Look up hunting being the single most effective wildlife management tool-a fact almost every wildlife biologist agrees with-or the fact that hunters fund well over 90% of all wildlife management in the U.S.

  The only thing this will do is make all the alternate news sources on the ‘net  go from independent news sources-to exact copies of the mainstream media-any story that does not agree with the  “official” narrative of .gov inc. will be ten pages of results down in search results-or not show up at all. Anyone reporting on shady stuff being done by .gov inc. will have their reporting labeled as “lies” because it doesn’t agree with what Google and .gov inc.’s Ministry of Truth/propaganda agency-abcnnbcbs,the WaPo,NY Times,and La Times,and MSLSD and HuffPO claim is the “truth”.

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